Executive
AI CATALYST
Session Notes
Session Summary
This Executive AI Catalyst session was a strategic inflection point for Nufarm’s leadership.
The objective was clear: demystify AI, bust the myths, and shift executive thinking from cautious curiosity to confident action.
Through dynamic facilitation, global benchmarking, and live demonstrations, Justin Kabbani helped reframe AI not as a threat or IT initiative but as a performance amplifier for modern leadership.
The session surfaced real momentum. Executives engaged deeply, asked challenging questions, and left with greater clarity, confidence, and commitment. There was broad recognition that AI isn’t optional or future-focused… it’s here now, and mastery begins at the top.
The group aligned on early adoption through Microsoft Copilot and committed to experimenting firsthand before cascading to their teams.
“AI fluency is now positioned as a leadership skill at Nufarm, and this session was the spark.”
Key AI Mindsets
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AI is an ENABLER of connection
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AI is a REFLECTOR of instructions.
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AI is an ELEVATOR of great talent.
Justin’s 3P Framework
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1. Prime
Setting up or onboarding the AI tool so that it understands the user, their role, and the business context.
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2. Prompt
Delivering clear and comprehensive instructions to the AI tool, to get consistent, reliable outputs.
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3. Produce
Leveraging the AI's efficiency to achieve greater strategic outcomes, tapping into the ambition gap.
“It is easier for a team to do a hard thing that really matters than to do an easy thing that doesn’t really matter; audacious ideas motivate people.”
—Sam Altman, Founder & CEO, OpenAI (ChatGPT)
Data Tip:
Strict Instructions
Please read this document thoroughly from start to finish.
When you are done, please read it a second time in its entirety, making sure not to miss any words or context.
You are reading this in order to assist with {{sales/marketing/trends}} insights, and therefore must be meticulous in your reading.
Prompt Like A Pro
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1. Context
Whose opinion or expertise do we want Copilot to adopt for the task.
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2. Goal
What clear objective are trying to achieve with the Copilot prompt.
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3. Process
What exact steps should Copilot follow to complete the task well.
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4. Criteria
What quality and alignment rules must the output adhere to.
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5. Format
What is the required type, structure and length of the output.
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6. Variables
What are the specific inputs for the task that are injected for this brief.
“I’M GOING TO SCHOOL. YOU GO TO SCHOOL. AND I’M NOT EVEN A SITTING CEO. BUT THE ONLY WAY I CAN SURVIVE ON THE AMAZON BOARD IS IF I’M IN SCHOOL EVERY DAY OF THE WEEK.”
—Indra Nooyi, Former CEO PepsiCo, Amazon Board Member
AI Agents
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A Saved Prompt (Copilot Agent)
Think of this as a "prompt in a wrapper." It's a complex, pre-written prompt (using the framework above) designed for a specific, repeatable task.
The "Strategic Meeting Reviewer" is a perfect example. This agent is built to run the same detailed analysis on any meeting transcript it's given, saving you from having to type the same long prompt every time.
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Automated Process (Vendor Agent)
This is a more advanced type of AI that can act autonomously.
It "listens" for a specific trigger event (like a new email) and then executes a series of pre-programmed tasks on its own, such as updating a CRM, conducting research on the sender, and enriching the contact record, all without direct human intervention for that specific instance.
AI Opportunities at Nufarm
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R&D and Regulatory Analysis
Impact: AI can analyse vast historical archives of field trial data to surface previously unseen patterns, correlations, or missed opportunities, potentially accelerating innovation and discovery.
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Internal Audit & Compliance
Impact: By training an AI agent on auditor standards (e.g., from KPMG or WorkSafe), we can pre-audit internal processes to identify compliance gaps in advance. This proactive approach can lead to smoother audits and potentially reduce external audit fees.
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Sales & Customer Engagement
Impact: AI can equip sales teams with deep, real-time research on customers, key personnel, and market trends, allowing them to enter meetings better prepared, build stronger rapport, and tailor their approach more effectively.
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Legal & Contract Management
Impact: AI can significantly accelerate legal workflows by performing first-pass reviews of contracts, checking new documents against established templates, and verifying that all requested feedback has been correctly applied in subsequent versions.
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Strategic Communications
Impact: When facing media inquiries on complex topics, AI can rapidly summarise internal policies and external reporting to prepare spokespeople. It can also be used to craft and test positioning to ensure key messages land effectively with specific journalists and their audiences.
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Presentation & Report Generation
Impact: The creation of first drafts for complex documents like investor presentations or monthly reports can be largely automated. This frees up significant executive and team time to focus on higher-value activities like strategic refinement, narrative shaping, and data verification.
“The rise of AI is truly remarkable. It is transforming the way we work, live, and interact with each other, and with so many other touchpoints of our lives.”
—Sir Richard Branson, Virgin Group
