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AI-Powered Marketing Leader at Melbourne Business School Marketing Association

If you're a student, a recent graduate, or an alumni ready to lead the next era of marketing with AI, join us for an exclusive keynote with Justin Kabbani, Australia’s leading AI implementation coach and speaker.

Founder of the AI Marketing Summit and trusted by over 1,500+ business leaders, Justin will dive into the "3Ps" framework — Priming, Prompting, and Producing — to unlock the power of AI for real-world marketing use cases. Whether you're a beginner or already experimenting with AI, you'll walk away with practical skills to apply immediately, including:

  • Setting up AI tools effectively to boost your productivity

  • Crafting better prompts to generate high-quality marketing outputs that can elevate your campaigns

  • Understanding how AI is transforming the marketing landscape and how to lead the conversation

Everyone is using ChatGPT, but few know how to unlock AI’s full potential for real business impact. At this event, you’ll go beyond the basics and learn how to lead the next era of marketing and business transformation.

Seats are limited. Register now and secure your place among tomorrow’s AI-powered marketing leaders!
 

Event schedule:

6:00 – 6:30 PM | Arrival, Networking & Refreshments at The Hub

6:30 – 7:30 PM | Keynote Presentation at Mawby Theatre

7:30 – 8:00 PM | Audience Q&A at Mawby Theatre
 

Meet Justin Kabbani — Australia's Leading AI Implementation Coach & Speaker

With over 20 years of experience empowering businesses, Justin Kabbani is reshaping how companies harness AI. His engaging, hands-on approach to AI training and consulting helps teams achieve real, measurable outcomes. He has coached leading brands like Uber, Vodafone Business, Treasury Wine Estates, and more.

Since exiting Hardhat in 2022, Justin has focused on helping organisations embrace the most transformative technology of our generation - AI. For 17 years, Justin led Hardhat, the creative agency he co-founded with Dan Monheit, growing it from a spare-bedroom startup to a 40-person team across Melbourne and Sydney. With deep expertise in human heuristics and behavioural economics, Hardhat delivered breakthrough work for major brands including DocuSign, Visy, Bupa, and Afterpay. Hardhat was acquired in 2024 by Thinkerbell, one of the world’s fastest-growing and most creative advertising agencies.

Why you should attend:

  • Future-proof your career by mastering the tools and thinking that will define marketing’s next decade.

  • Learn from Australia’s leading AI coach who turns hype into high-impact strategies.

  • Network and grow alongside ambitious students, alumni, and professionals over drinks after the keynote.

Food Provided (Drinks and nibbles)

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